Wednesday, June 24, 2009

This just in

Okay, seriously now – who IS in charge of Burger King's advertising?

http://www.dlisted.com/node/32669

I loved the creepy King character they introduced a few years ago, because I'm just kind of like that – fascinated with ambiguity and uncertainty, the kind of humor you get on The Office when Michael does something just utterly inappropriate, and you get to watch people squirm as they try to decide how to respond. The King made me feel like that. Nothing you could quite put your finger on, and yet ... ick.

And now, this:
http://www.mediabistro.com/prnewser/stunts/burger_kings_beef_cologne__103622.asp

Actually I guess I kind of like this new pornburger approach too, for the same reason I like the uncomfortable humor on The Office. It's uncomfortable because it breaks social rules, and I think social rules and morals are interesting. The tension between what we've been taught we "should" do, be, think ... and what we actually DO do, be and think.

More creepy uncomfortable graphics and video here:
http://www.firemeetsdesire.com/

1 Comments:

Blogger Rozanne said...

Hard to believe this is for real. And I can't believe it's actually going to result in significant increased sales for BK. WTF?

Although I have to laugh at how pudgy and unmuscled the Burger King "stud" guy looks. I guess it makes it more believable that he eats all his meals at Burger King. Also what's with the Union Jack throw pillows?

6/24/2009 9:03 PM  

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